What it costs
Small businesses, practices, salons and nonprofits usually ask me two things first: how much, and how long. Here are both, written down. Tick what you need and you’ll see the total.
All prices are final. As a small business (Kleinunternehmer, § 19 UStG) I don’t charge VAT.
Packages
- 01
Landing page
One page with everything a new client needs to know
from €600one-time
Included
- Design and development of one page, made for phones first
- Sections: services and prices, about you, address with a map, contacts
- Online booking through a ready-made booking service: clients pick a service and a time themselves
- SEO basics: page title and description, a sitemap and your business details in a form Google understands
- Impressum and privacy policy
- Handover: you change texts, prices and photos yourself, I show you how
- Domain, hosting and email set up in your name
From you
- Your texts or notes, I help put them into shape
- Photos of the place, the work and the team
- Your logo, if you have one
- Services with durations and prices
- 02
Full website with online booking
For a practice, salon or small business
from €900one-time
Included
- Design and development, up to 6 pages, made for phones first
- Online booking: clients pick a service and a time themselves
- Impressum and privacy policy
- SEO basics for every page, plus Google Search Console and a Google Business Profile, so you show up on Maps
- Handover: you change texts, prices and photos yourself, I show you how
- Domain, hosting and email set up in your name
From you
- Your texts or notes, I help put them into shape
- Photos of the place, the work and the team
- Your logo, if you have one
- Services with durations and prices
- 03
Booking bot in Telegram or WhatsApp
Added to a website
from €300one-time
Included
- Clients book, move or cancel an appointment in the chat
- Answers to common questions: prices, address, opening hours
- Everything else goes straight to you
- A reminder the day before with Come and Cancel buttons; a cancelled slot goes to the next person on the waiting list
- A message to you the moment a new booking comes in, and a summary at 7:00: who is booked today and what is free
From you
- A Telegram account or a WhatsApp Business number
- Answers to the questions clients ask most
- 04
Your website as an app in the App Store and Google Play
Built from the site, so you update everything in one place
from €1,200one-time
Included
- An iPhone and Android app made from your site
- Store pages with screenshots and descriptions
- Published under your own developer accounts
- I take it through Apple’s and Google’s review
- 05
Everything together: website, bot and app
Packages 02, 03 and 04 in one, €500 less than separately
from €1,900one-time
Included
- Full website with online booking, everything from package 02
- Booking bot in Telegram or WhatsApp, everything from package 03
- The bot asks for a Google review after each visit: reviews help most on Maps
- Your website as an app in the App Store and Google Play, everything from package 04
- Separately from €2,400, together from €1,900
From you
- Everything the three packages need: texts, photos, services, a messenger account and developer accounts
- 06
Care
Hosting, updates and small edits
from €39a month
Included
- Hosting and domain renewal
- Updates and backups
- Small edits to texts, prices and photos, up to an hour a month
- The price depends on what runs: the site alone, or with a bot and an app
From you
- Nothing, just write when something changes
For nonprofits
Associations, foundations and volunteer groups usually share the same few pains: mail on someone’s private account, files scattered over phones, nobody sure who does what, posters made in a hurry. Most tools that fix this are free for registered nonprofits. The hard part is getting them approved and set up so they last, and that is the work here. Any country, any language. A website is separate: see 01 and 02.
- 07
Digital setup for a nonprofit
Associations, foundations and volunteer groups, in any country
from €500one-time
Included
- Check which free nonprofit programmes your organisation can use, and apply with you: Google for Nonprofits, Canva for Nonprofits, Microsoft’s nonprofit offers and others that fit
- Mail on your own domain with addresses by role (info@, finance@, projects@) instead of someone’s private account, for up to 10 people
- Cloud: a shared drive with folders by project and year, access by role, and templates for reports, minutes and contracts
- Management: one board for tasks and deadlines (grants, reports, events) in the tool you pick, a shared calendar and a list of volunteers and contacts
- Design: a Canva brand kit with your logo, colours and fonts, and templates for posts, presentations, report covers and certificates
- Safety: two-step sign-in, a password manager, recovery contacts, and a rule for when someone leaves, so the organisation owns everything, not one person
- Visibility: Google Business Profile and, if you qualify, an application for Google Ad Grants (running the ads is separate work)
- Handover: a short written guide in your language and screen recordings, so the team can carry on without me
From you
- Documents that show your non-profit status; which ones depends on the country, and I tell you before we start
- One person with admin rights who will own the accounts for the organisation
- Your logo and colours, if you have them
- A list of the people who need accounts and what each of them does
How it goes
- 01
You write
What your business does, what you need and by when. No call needed.
- 02
I name the price
Based on the prices above, with a timeline. Questions in writing too.
- 03
Half upfront
50% when you say yes. Then I start.
- 04
Draft and two rounds of edits
You see the site early and comment on it right in the draft or by email.
- 05
Launch, second half
The other 50% once the site is live and you’re happy with it.
- 06
Handover
You get the logins and a short guide for making changes.
Not in the price
- Photos and texts
- A photographer or texts written from scratch, if you need them, are separate. Shaping your own texts is included.
- Running fees
- Booking services, the domain (usually under 20 € a year), WhatsApp messages (Meta charges about 5 cents for each reminder or confirmation; Telegram is free), developer accounts for apps.
- More languages
- A second language on request, depending on how much text there is.
- Bigger changes later
- New sections or features after launch: I estimate them separately, before I start.
- If a programme says no
- Nonprofit programmes check each organisation themselves and I can’t promise approval. If one declines, we either use the service at its normal price or pick a free alternative; I say so before we start.
Questions
01What does “from” mean?
It’s the price of a small, typical project. More services, pages or languages cost more. After your email I name the price before we start, and it changes only if you add something.
02Why don’t you take calls?
I work in writing: everything we agree on stays on record, and you answer when it suits you, not between two clients. When something is easier to show, I record a short screen video.
03I already have a website. Can I add just a bot or an app?
Often, yes. Send me the address and I’ll tell you honestly whether it works with your site or whether a new one ends up cheaper.
04Who owns the site and the app?
You do. The domain, the accounts and the store pages are in your name. If you move on, you take everything with you.
05Is care required?
No. Without it you look after hosting and updates yourself or with someone else; I hand everything over properly.
06Will I be at the top of Google?
I set the site up so Google can read it properly and finds you on Maps. Nobody can honestly promise first place: that depends on your reviews, your competitors and time. Ongoing SEO work is a separate job, and I’ll tell you whether it’s worth it for you.
07Why pay for a setup if the tools are free?
The licences are free, the setup is not. You pay for my hours: finding out what your organisation qualifies for, filling in the applications, setting everything up so it works together, and teaching the team. Done once and properly, it saves you more than that every month.
08Will my organisation qualify?
The programmes want an officially registered non-profit organisation, and they run the check themselves. Countries, documents and conditions differ and change over time. Before we start I check your country and status and tell you honestly what is really available to you.
Write
Tell me what it is, who it’s for and when you need it.
hi@moonage.meI reply in writing, usually within two working days.